Category Archives: Tutelary Marketing Updates

Long Overdue…


by Joshua Mackens


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Yeah, we haven’t blogged for over a year…


There’s really no excuse for it. We redesigned the site, have been super busy growing but honestly, I just haven’t made time. I don’t like excuses and there isn’t one here, so I will spare you.

However, we are back on track and blogging ahead of a major product push that I’m super excited to talk about.


Growth & Opportunities

As we’ve been growing, we’ve realized that our services, namely Local SEO, have fallen out of the realm of affordability for probably 90% of local businesses. As you know and have read, our heart is with local businesses. We’re one in the same really. I just, honestly, truly, like you guys. I like real people who are out there making it happen, not collecting a non-performance based check and going home. Local businesses tend to be more passionate and there’s more on the line. It’s do or die. You have a bad month? Someone might be getting laid off. It’s high pressure and I absolutely love it.

I love watching you guys succeed. I love watching you overcome adversity. I love watching you grow and the prosperity it brings, both financial and otherwise. It’s just nice.

You’re real people, and I love real people.

So, it pained me each and every time price was the issue when we couldn’t work with a local business. Many times, they were start ups and just didn’t have enough capital yet. Sometimes, it was just that they weren’t accustomed to spending that type of money and honestly couldn’t afford it. The reason didn’t matter, the fact remained, we weren’t able to help as many people as we wanted.



So, I started brainstorming. As I was trying to figure out what to do, I was simultaneously hit with an overwhelming sense that something was missing from the business. I soon realized that I wasn’t getting to spend as much time interacting with people as I had hoped.

I’m naturally a social person. I also love teaching (I may have missed my call as a professor). When I get the opportunity to consult with people, my day just gets brighter and brighter. I love helping local businesses understand internet marketing and that it isn’t difficult to implement. You just have to know how. Now, it is true that we have natural resources at Tutelary Marketing to speed up that process that most don’t have but there’s a little caveat there too. That can be overcome with time. I only have so much time to spend per client, per month. A local business can spend infinitely more time on their own marketing than I can. So, it can actually balance out.

When I realized that I wanted to help more local businesses, that I enjoyed consulting for the teaching and mentoring aspect, and that local businesses could actually be just as successful and even more successful at their internet marketing than an outsourcing company could be, as long as they’re willing to put in the time, it became clear to me.

I decided I was going to start teaching local businesses how to do exactly everything we do in our business model, and I’m going to do it on a broad scale. The only thing holding me back was that old foe, time. To help the amount of people I wanted to help would cost me hours of my life that I don’t even have, literally. I normally do 1-2 hour consulting sessions for a pretty reasonable fee. I have a 40 hour work week or so. I can help, at the most, 40 businesses a week, 160 a month, 1,920 a year.

Now, that’s not bad. However, when you consider that each company would only get one hour of my time a month when really, they need at least 4, especially when just starting out? That number shrinks drastically. Then, if they want to get advanced, the number shrinks even more. I started to calculate everything and I just realized, to do what I wanted to do in the manner I wanted to do it, consulting 1 on 1 wasn’t an effective way to reach as many people as I wanted. I needed another solution.


The Internet

I ended up coming up with an idea to create tutorial videos of pretty much everything we do, website design, local SEO, social media, content marketing, blogging, etc for my clients and giving them to a viewership of people that wanted to take their local business to the next level through internet marketing but just couldn’t afford it. These would be the exact same techniques my clients pay me thousands a month to do, and show you how I do them so you can implement them in your business.

And the Local Business Internet Marketing University was born.

Basically, when it’s all said and done, you’ll be able to login to our Local Business Internet Marketing University website (I know, it’s a mouthful), start at ground 1 and build your own local business website without any coding experience through our tutorial videos. Actually, you won’t be coding at all. You’ll pretty much just be clicking options and checking boxes to build the site. The end result is a specialized local business website that Tutelary Marketing would create for you for around $2,000.

You’ll also be able to go through video tutorials on beginner, intermediate, and advanced SEO techniques that will help you far outrank your competition. Things like keyword research, on-site optimization, off-site optimization, review generation, citation building, etc. The exact same techniques I use to make my clients rank at the top and bring in thousands upon thousands of dollars in revenue for them monthly. The value there? Over 5 figures a year. That’s what we charge for local SEO at Tutelary Marketing.

And that’s just the beginning. Eventually we’ll be adding social media, content marketing, blogging, e-mail marketing, etc.



We’ve already got a bunch of videos up but when release rolls around, we’re probably looking at around 50 videos for SEO and 30 or so for website design, if not more, with more added every single day. I’m sure before it’s all said and done down the road, we’ll have over 1,000 videos teaching local businesses pretty much everything they need to know to be internet marketing rock stars.

Sounds like a pretty sweet deal, right? We think so too.

The initial cost will be $149 a month. We wanted to keep it low so it’s affordable for everyone.

The release date isn’t official yet but we’re aiming for within the next two months. We’ll be providing more details as time goes on. We’ll also be having some promo’s where we release a few essential videos early, such as how to sign up for your Google+ Local page, etc. We’ll probably have a few Q&A’s on Local SEO as well, and probably give away a few free Local SEO audits. Just a few things to provide value and amp people up for the release. If you have any ideas for us to do as well, let us know.

Any updates will be posted on the blog AND on social media as well, so don’t forget to stay connected with us on Twitter, Facebook and Google+ as well.

Well, the update has been a long time in coming, and here it is. We aren’t dead, far from it of course.

Get ready for the show people, it starts now!